PPC Google Search & Display Ads
Google Ads are displayed to potential customers while they are actively searching for products or services. Google Ads are given higher priority on search results pages making them the most cost-effective way to reach new customers. The average business sees a 2x – 25x return for every $1 spent on Google Ads.
PPC Advertising Terms
- Impressions: An impression is the number of times an ad is displayed on a web page or mobile app. An impression is counted each time the ad is displayed, regardless of whether it was clicked or not.
- Clicks: Clicks are the number of times a user clicks on an ad. Each click generates a charge to the advertiser.
- CTR (Click-Through Rate): The click-through rate is the ratio of clicks to impressions. It is calculated by dividing the number of clicks an ad receives by the number of times it is displayed (impressions). The higher the CTR, the more effective the ad.
- CPC (Cost-per-click): Cost-per-click is the amount an advertiser pays for each click on their ad. The cost per click is determined by a bidding system where advertisers bid against each other to have their ad displayed in a particular location.
- Quality Score: Quality score is a measure of the quality and relevance of an ad. It is determined by the ad’s click-through rate, relevance to the search query, and the quality of the landing page. A higher quality score leads to lower costs per click and better ad placement.
- Conversion Rate: Conversion rate is the percentage of users who complete a desired action, such as making a purchase or filling out a form, after clicking on an ad. A high conversion rate indicates that the ad and landing page are relevant and effective.
- Ad Rank: Ad rank is the position of an ad in the search engine results page (SERP) or social media platform. Ad rank is determined by the ad’s bid, quality score, and ad relevance.
- Landing Page: A landing page is a web page that a user is directed to after clicking on an ad. The landing page should be relevant to the ad and provide users with a clear call-to-action.
- Ad Group: An ad group is a set of ads that share a common theme or target a specific audience. Ad groups allow advertisers to organize their campaigns and target specific keywords.
- Campaign: A campaign is a set of ad groups that share a common goal. Campaigns allow advertisers to manage and track the performance of their ads across multiple platforms and target audiences.
Google Search and Display Ads for Small Businesses
Designed specifically to help businesses with smaller budgets, our automated platform is built to make it fast, easy, and affordable for any small business to create a perpetual stream of new customers from Google Ads..
Google Search Ads for Small Business
Google Search Ads are shown to engaged consumers while they are actively searching for specific products or services. Google Ads are given higher priority on search results pages, making them the most effective way to reach new customers.
With low budget starting points, small businesses can reap the benefits of Google Ads like their larger competitors. And it takes minimal time on your part – our solution does the hard work for you.
Google Display Ads for Small Business
Reach the right people, in the right place, at the right time with Google Display Ads. If your business is looking for brand exposure in their local market, has a product or service consumers would be in market for, or an event or offer to promote – Display Ads are a great fit.
With low budget starting points, small businesses can now reap the benefits of Google Ads like their larger competitors.
How Is Ad Performance Tracked?
We provide a dashboard you can login to anytime to view stats on your Google Ads. We also send weekly reporting snapshots. For tracking these visitors once they come through to your website, we setup auto-tagging on each ad – this allows you to view performance in Analytics in the Google Ads section.
What is Advertising Intelligence?
Our Advertising Intelligence dashboard brings your ad campaigns under one roof so you can see what’s working across various platforms. We uncover recipes behind successful campaigns, pinpointing what’s making you money, and use automation to stay on top of reporting.
What Types of Advertising Can You Track?
We use Advertising Intelligence to consolidate reporting from these advertising platforms:
- Google Search Ads
- Google Display Ads
- Google Analytics
- YouTube Ads
- Google Shopping Ads
- Gmail Ads
- Facebook Ads
- Instagram Ads
- Messenger Ads
- Amazon Display Ads
Get a Free Search & Display Ad Evaluation Today
Contact DigitalWires today for a free, no-obligation evaluation of your Search and Display advertising and our recommendation to improve your online visibility and lead generation.
About DigitalWires Inc.
A full-service web hosting, design and marketing company, DigitalWires specializes in helping small and medium-sized businesses develop internet strategies to enhance their current marketing efforts.
Contact
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DigitalWires Inc.
106 Las Glorias Rd.
St. Marys, PA 15857
(814) 594-9980
Skype: digitalwires