Local Listings & Citation Management
Today’s search engines have changed the way customers find businesses online. Is your business showing up in Google, Microsoft Bing, and Apple searches? Modern GPS systems? Mobile apps? Alexa and Siri? Missing or incorrect data can result in unhappy customers, lost revenue, and a drop in local search ranking.
The 3 Main Data Aggregators
Data aggregators simplify citation building by automatically distributing your business information to multiple sites. Additionally, there are only a few data aggregator services in the USA, making it relatively easy to submit your business information to all of them.
Neustar Localeze
Neustar Localeze is a prominent data aggregator catering to small businesses. It offers local search solutions through its proprietary platform, True Identity™. This platform provides comprehensive listing management, granting businesses full control over their data.
According to Neustar Localeze, “Our True Identity™ service enables businesses to update their local listing information across more than 100 local search platforms, mobile applications, navigation systems, and directories simultaneously from a single location. Localeze publishes your listing information to the largest authorized local search platform network in the industry.”
Businesses can access True Identity™ through an annual subscription, which costs $79 for 1-24 locations, allowing unlimited updates. The data provided undergoes continuous verification and validation to ensure accuracy, and a completeness score is assigned to the data. This score indicates the extent of additional information required to build trust in the business information.
Data Axle
Data Axle is a leading provider of business data to top search engines, navigation systems, mobile apps, marketing information programs, and location-based apps. They claim, “Our data powers the top search engines, because we provide the most accurate, continually-verified collection of real-time business data available, delivered through powerful technology.”
Businesses can submit their data to Data Axle via the Data Axle Local Listings and BulkUpdate engines. The process is straightforward: search for your business listing on Data Axle Local Listings and verify the information. Any discrepancies can be corrected, and updates can be made as circumstances change. Notably, the first ten locations are free of charge.
Data Axle conducts phone verification and makes the data available to its partners, including leading in-car navigation systems, 85% of the largest public libraries, and the leading search engines, which account for 98% of all internet searches in the US.
The BulkUpdate engine is designed for those with ten or more listings to submit, such as brands with multiple physical locations. The process is similar to the Local Listings, ensuring accuracy and up-to-date information across all entries.
Foursquare
Foursquare has become a significant player in the data aggregator market, following its merger with Factual in 2020, one of the longest-standing data aggregators.
While many initially recognized Foursquare as “the app for checking in at your local coffee shop to share your caffeine habit with friends,” it has since shifted its focus. Foursquare now specializes in providing accurate location data to a variety of apps and publishers. Today, its location data powers platforms such as Uber, Snapchat, Apple Maps, and Samsung’s Voice Assistant, Bixby.
Foursquare now boasts one of the largest location data sets in the world, encompassing over 500 million devices, a panel of 25 million opted-in, always-on users, and more than 14 billion user-confirmed check-ins.
Listing Distribution Pro & Listing Sync Pro
Your business information should be found and accurate, whether it be online, offline, on mobile sources, voice search, or GPS sources. When a customer is searching for a need they want met, they go to a search engine. If your business is not visible online, or is only visible on a few listing sites, the chances of that customer finding your business are slim.
There are hundreds of listings sites, and managing them all is a difficult task. The Listing Suite is the one place where you can easily create, manage, and update your listings, saving you valuable time and energy.
The Importance of Local Listings
Why are listings so important? Businesses and consumers have tipped the balance of power and are more empowered than ever to get information about a business and get it fast. Consumers have access to endless information at their fingertips, including information that will help them make a decision about businesses. Therefore, businesses that actively manage their online reputation and listing information will be the ones who thrive.
How Your Business Is Found Online
The journey begins with a Google, Bing or Apple search, and most often, from a mobile device. Customers are searching for businesses around them using location, top rated businesses, or sometimes by a specific attribute. If your business listing is not optimized or displaying up-to-date information on various listing sources it makes it difficult for a consumer to find you, and therefore choose your business.
Google Business Profile Listings
When customers search, Google uses a complex algorithm to show them the best matches. Google looks favorably on businesses that have complete and accurate information because they’re easier to match search terms with. Remember the ways customers search for a business—by location, top rating, or attribute—if your business matches those terms, you will show up. Optimizing your Google listing with basic information increases your chances of fitting someone’s search requirements on Google. The same is true for the Microsoft Bing and Apple search engines.
Businesses that have an optimized Google, Bing, and Apple listing included address, business hours, phone number, business category, attributes, and photos. Ensuring the business has a complete Google My Business profile will increase your chances of being ranked highly on Google, Bing and Apple and thus, outrank a competitor.
Visibility Is Key
Helping customers find and select your business requires two main considerations, correct business listings and online reviews.
If prospective customers cannot find the business online, they will go to your competition. 66% of your ability to show up in local search and outrank your competitors is directly linked to managing your listings and online reputation. Remember, 83% of shoppers will conduct an online search before entering the store.
Local SEO Pro
Local search is important, but it can also be complex and overwhelming for a local business to manage. This is where Local SEO Pro comes in.
We believe that businesses should have the ability to be found accurately whether it be through online search, offline, and on mobile devices. Businesses should have the ability to update their listings in real time with changes to business hours, location, and attributes with the ability to see how their listing is performing.
With Local SEO Pro we manage your business information all from one dashboard, rather than manually updating hundreds of listings.
With Local SEO Pro we manage your business information from a single dashboard, rather than manually updating hundreds of listings.
Our listings suite is a listings management tool that allows us to:
- Push listing data to aggregators (data axle, nuestar/Localeze and FourSquare) and straight to directories.
- Ensures your information is accurate and found across the web, mobile devices, and voice search. It’s extremely important for you to be found anywhere that a customer may be looking for information. This can include anything from a Google web search, asking Alexa what time your business is open, or looking for directions to your business on Apple Maps
- Make updates in real-time. Whether it’s new business hours or holiday hours, a new phone number, or a new location, your business should have an easy way to update all of your information across multiple listings. Using Local SEO Pro will save time – being able to update information from one place and having it be distributed across all your listings.
- View Google Insights – we know that your Google Business Profile, Bing Places for Business, and Apple Business Connect listing are extremely important to have fully optimized in order to boost SEO and ensure your businesses is found. You can easily see GMB, Bing, and Apple insights and how your listing is performing from one place.
- Show proof-of-performance – it’s important to make sure you can sww how your investment dollars are paying off. This information is displayed clearly in the Local SEO Pro dashboard and through the Executive Report.
- My Listing is a free business landing page that we create in Local SEO Pro. The landing page includes branding, location, business info, and customers can leave feedback that will be delivered straight to your business.
Get a Free Local Listings and Citations Evaluation
Contact DigitalWires today for a free, no-obligation evaluation of your local listings and citations and our recommendation to improve your online visibility and lead generation.
About DigitalWires Inc.
A full-service web hosting, design and marketing company, DigitalWires specializes in helping small and medium-sized businesses develop internet strategies to enhance their current marketing efforts.
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DigitalWires Inc.
106 Las Glorias Rd.
St. Marys, PA 15857
(814) 594-9980
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