Every savvy marketer and business owner knows that if they want to thrive in today’s saturated market, they should use social media. With over 4 billion users worldwide, those platforms offer a tremendous opportunity– especially to tap the untapped market before.
The thing is, now that social media has become crowded as more and more businesses jump onto the social media marketing bandwagon, how do you make yourself stand out?
We’ll dive into some of the actionable practices to use social media to build a strong online presence.
Choose the Right Platforms
Not all social media platforms are created equal. Identify where your target audience is most active. Instagram and TikTok might be better suited for a younger demographic, while LinkedIn is great for professionals and B2B networking. Tailor your content to the platform’s strengths and audience preferences.
However, it doesn’t mean that you have to use only one platform. A diversified social media strategy can be highly effective.
Content is the Lifeblood
Content is the reason why your audiences follow your social media account and choose to stick around. So, create valuable and engaging content that resonates with your audience. Share a mix of original content, curated industry news, and user-generated content.
Visual content, such as infographic ideas, images and videos, tends to perform well on visual-first platforms like Instagram and TikTok. You can use a content calendar to make sure that you have a steady flow of content.
For example, if you’re a voice-over agency, consider sharing behind-the-scenes glimpses of your recording sessions, showcasing the diverse voices in your talent pool. You can also create engaging video snippets that highlight the versatility of your voice artists or share tips and tricks for aspiring voice actors.
Engage with Your Audience
Remember that social media is a two-way street– so it goes beyond merely posting content. Don’t forget to respond to comments, messages, and mentions. Actively engage with your audience by asking questions, running polls, and participating in conversations. When you build meaningful connections like this, you do yourself a favor by building a loyal following.
Monitor Analytics
If you want to get better with your overall social media presence, act based on your analytics. It’s crucial to keep track of your content’s performance and social media profile growth.
Analytics provide valuable data that can guide your strategy, refine your approach, and maximize the effectiveness of your efforts. With all those numbers, you know which types of content resonate most with your audience.
Identify top-performing posts in terms of engagement, likes, shares, and comments. Then, replicate successful content strategies while tweaking and experimenting with variations.
It Takes Time
Building an online presence takes time, and social media marketing is clearly not a one-time effort. It’s a continuous and evolving process that requires patience, consistency, and adaptability. This way, you can’t expect an instant result from one single post you thought was going to be viral.
But, you can see a quicker visible result if you promote your posts using paid ads. Most social media platforms offer robust advertising solutions that allow you to target specific demographics, interests, and behaviors.
Courtesy of: Breadnbeyond
Photo by Jakob Owens on Unsplash
