What is WordPress?
WordPress is a Content Management System (CMS). It is a web application that provides the ability to publish, edit, modify, organize, delete and maintain content from a single central interface.
Benefits of Using WordPress
1. Widely Used and Supported
Almost 40% of websites on the internet (over 60 million sites) are now powered by WordPress and some of the best-known companies in the world use WordPress including Best Buy, BBC America and Samsung. WordPress is referred to as an Open Source project. This means it was not created, nor is it owned, by any one company. There are hundreds of companies around the world that contribute to WordPress. With each new release, usability is improved, and new features are added.
2. Our WordPress Sites Are Mobile Ready
Your website will be easily viewed and navigated on mobile devices. This is an absolute necessity as more than 60% of all web traffic today is viewed on mobile devices such as iPhones and IPads. Google will penalize your site in its mobile search engine results if your site is not mobile-friendly.
3. Search Engines (Especially Google) Love WordPress Sites
The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization. Google loves WordPress sites. Because they are generally updated more frequently, and the content tends to be structured well, you can get a WordPress site ranking very quickly compared to a static website. Google has even gone on record as recommending WordPress for business sites.
4. Web-Based and Easy-To-Use
WordPress is browser-based. DigitalWires (or you) can log in from any Internet-connected computer and manage your site.
5. No Special Software Required
WordPress is a self-contained system and does not require proprietary HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.
6. You Have the Option to Control Your Site
With WordPress, you have the option to control nearly every aspect of your site and you can make updates to some or all of your website. Of course, DigitalWires can make any changes you desire at our standard hourly rate.
7. The Design of Your Website is 100% Customizable
WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.
8. A Blog is Built-in and Ready to Go
Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate.
9. Extend the Functionality of Your Site with Plugins
Do you want to add an event calendar, video gallery, Twitter Feed, email newsletter signup form, and more to your site? WordPress makes this possible with plugins, most of which are very reasonably priced.
10. Your Site Can Grow as Your Business Grows
WordPress sites are very scalable. You can have thousands of pages with no performance penalties.
Photo by Fikret tozak on Unsplash
