Your business website isn’t just a digital landing pad for your customers – it can also be an engine for sales growth. By working with a web design and digital marketing agency like DigitalWires, you can improve every aspect of your website and start reaching new customers online. In addition, there are several techniques you can use to make sure that your website is driving sales.

Implement a Payment System

To make it easier than ever to conduct business through your website, you can enable your desktop and mobile site to accept digital payments. Make sure to choose a system that’s user-friendly for both you and your clients! By implementing Plaid’s balance API feature with your digital payment system or app, you can eliminate pricey credit card fees for transactions. Plus, your customers will always be able to check their balance and ensure that they can cover their payments.

Integrate CRM and ERP Software

Chances are, your company is already using both customer relationship management software and an enterprise resource planning system. Rather than keeping this information siloed in two separate programs, you can integrate these systems and create a cohesive, organized flow of sales and marketing data from your website. By connecting your website with your company’s internal programs, you and your team will get a big picture overview of all the metrics that you need, enabling you to work more efficiently.

Attract More Traffic

Naturally, in order to get more eyes on your website, you’ll need to find new ways to increase your traffic. You can start by improving your search engine optimization strategy. Search Engine Journal recommends identifying specific keywords that address your customers’ problems, fixing technical issues like broken links and duplicate content, incorporating keywords into titles and meta descriptions, and even creating videos and images that you can caption with relevant keywords. If you’re not familiar with the basic principles of SEO and keyword research, you may want to work with an SEO specialist for guidance.

Focus on User Experience

If you want your customers to stay around on your website long enough to purchase a product or service, you’ll need to make sure that using your website is a pleasant, uncomplicated experience. So, what can you do to improve your website with user experience in mind? Adoric recommends keeping your layout simple and responsive, using plenty of whitespace, visually distinguishing different elements like blog post titles and navigational tools, and ensuring that the search field is highly visible. Put yourself in your customer’s shoes and think about which features you use when you’re on another company’s website!

Boost Conversions

You want to turn your website into a conversion machine, but what specific steps do you need to take in order to make this happen? You can add a live chat app in order to quickly answer questions from customers so that they stay and shop instead of leaving. Furthermore, you can strengthen your calls to action, create more compelling titles that truly stand out and speak to your customers’ pain points, add social proof in the form of positive reviews and testimonials from former customers, and perform A/B testing to analyze and optimize your website’s sales funnel.

You don’t have to be a web design whiz to incorporate some of these changes into your website. If a particular task is beyond your scope, you can always turn to a web design agency like DigitalWires! By using your website as a tool for business growth, you’ll be able to bring in more customers and scale your company.

Ready to revamp your company website? DigitalWires can help you update your entire digital marketing strategy! Fill out the contact form on our website today for a free website audit.

Guest post by Elena Stewart
Photo via Pexels